Offline Marketing information

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Being A Face In The Community Being A Face In The Community

The majority of offline marketing must... 

Mailing Lists – They’re Not Just For Computers Mailing Lists – They’re Not Just For Computers

The term “mailing list” and indeed... 

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Offline Marketing 101

A Big Fish In A Small Pond A Big Fish In A Small Pond

To judge a person’s ambition, many... 

Give The Public What They Want Give The Public What They Want

An eternal rule of marketing is “Celebrity... 

All The Fun Of The Fair All The Fun Of The Fair

Trade fairs have been part of local and... 

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Offiline Marketing Tips

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Speaking Frankly… Speaking Frankly…

If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has... [Read more of this article]

Insulting The Competition – Is It Going Too Far? Insulting The Competition – Is It Going Too Far?

When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you have confidence... [Read more of this article]

You Snooze, You Lose? You Snooze, You Lose?

One of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on the Internet and creating a buzz around them by targeting them in a way which makes it almost impossible to avoid... [Read more of this article]

The Perils Of A Big-Hitting Strategy The Perils Of A Big-Hitting Strategy

Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page... [Read more of this article]

Is There Such A Thing As Free Publicity? Is There Such A Thing As Free Publicity?

Companies do not like to spend too much money on advertising because it is one of the few things in a budget for which you cannot quantify the return. Yes, you may bring in more people in the aftermath of an advertising campaign, but how many of them were motivated by the marketing and how many just stumbled... [Read more of this article]

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